External Ph.D. Students

How to find us

Peggy Bellmann

Research Assistant



Peggy Bellmann joined the Center for Sports & Management in 2014 as a PhD student. In her thesis she is exploring the influence of sports sponsorship on employee's attitudes and behaviors i.e. how to use sports sponsorship to motivate and retain employees. Although she sometimes has troubles motivating herself to go out for a run, she is a passionate and committed horse rider in the fields of show jumping and eventing. Before her PhD, Peggy studied strategic communication and planning at the Berlin University of Arts and at the University of Sydney. She has also been working for two years as a strategy consultant at McKinsey & Company.

MA

Florian Bünning

Research Assistant



Florian Bünning is part of the Center for Sports and Management team around Professor Sascha L. Schmidt right from the start in 2014. In his dissertation Florian explores the effects of status incentives on the personal performance and career developments within competitive environments to contribute to the scientific discourse on the increasing importance of non-monetary incentives in organization and management research. Before Florian came to the WHU he graduated in media and communication research (BA) from the University of Passau. Afterwards he went from the south-east of Germany to Cologne in the west where he achieved the master’s degree in sports, media and communication research from the German Sports University. In his leisure time you’ll find Florian on basketball and tennis courts in Düsseldorf all over Germany. While he deals theoretically with high-status individuals he never belongs to this exclusive circle in his long real life sports practice…not yet!

MA

Klaus Eberhard

Research Assistant

+49 (0)211 44709 748


Klaus' PhD project deals with the effect of superstars on a team's performance on the level of individual team members. Having completed his B.A. in Business Adminstration and his M.A. in Strategy and International Management, both at the University of St. Gallen, Klaus has joined McKinsey & Company as a consultant in their Stuttgart Office.

MSc

Marc Valentin Lenz

Research Assistant


Marc V. Lenz is an external doctoral student at the Center for Sports and Management since October 2014 focusing on business models and strategies of professional football clubs, explicitly including the field of efficient Talent Management. As business (University of Cologne) and sports law professional (LL.M. in International Sports Law, ISDE Madrid), Marc started his professional career at McKinsey & Company. Since 2013 he is part of UEFA’s compliance team in Club Licensing and Financial Fair Play. The operational and further strategic research area complements his professional insights into association structures, club strategies and finances. To counterbalance the “slight” focus on football, Marc engages on various sports – with the ‘classical’ marathon-aim for 2017.

MSc

Tobias Streicher

Research Assistant

+49 (0)211 44709 747


In his doctoral thesis, Tobias investigates the decision behavior of individuals with respect to hosting the Olympic Games in their country. Before beginning his doctoral thesis, Tobias studied Finance and Accounting at the WHU, the Indian Institute of Management at Bangalore, Southern Methodist University in Dallas and the National University of Singapore. He also workes for the Boston Consulting Group that supports his PhD studies. In his free time, he enjoys bicycling, suffering with his favorite Bundesliga club VfL Bochum and dreaming of a glorious future for his old football club BV Hiltrop, for which he reinterpreted the role of sweeper for over ten years.

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