Home of Professional Football


Nothing can stop the digital transformation, not even professional football. Even if you think that the game of football will stand as the last bastion against the storms of the digital transformation, the typical professional club, as the germination cell of professional football, will be exposed to a diverse range of changes in the future.

When that time comes, the world of the professional clubs will have little in common with the way it looks today. That reality will be characterized by a transformation of fan and consumer needs arising from new technological possibilities. The model of the "Home of Professional Football", illustrated below, defines the areas in which the idealistic professional club of the future should be subdivided.

Just click through the different areas to learn more about it.


Stylesheet in einem style-Element definieren

Expert Opinions:


Georg Behlau (Head of Office German Football National Team / DFB)

DFB-Academy
Player Support
Focus Training

Dirk Huefnagels (Head of Marketing HypoVereinsbank / UniCredit)

Digital Transformation
Sponsoring Department
Moneymaking with Sponsoring

Oliver Mintzlaff (CEO / RB Leipzig)

Conglomerates
Growth
New Business
M&A Activities

Oliver Poppelbaum (Area Manager Sales & CRM / Hamburger SV)

Digital Transformation
Interaction Data
Sponsoring
eGaming
Interaction Data II

Paul Keuter (Managing Director / Hertha BSC)

Augmented Reality
Use of Data
Content Houses
Founding Engine

Peter Görlich (CEO / TSG Hoffenheim)

Genetic Testing
Medical Care
Performance Data
Universities

Thomas Krohne (Member of the Board SV Werder Bremen / President German Volleyball Association)

Investment Fields
TV Rights
Dynamic Pricing

Wolfram Winter (Executive VP Communications & PA / sky Deutschland)

Content Houses
Gamification
Self-Marketing
"Spiel des Lebens"