Wednesday, 21. October 2015

Olympics: To Host or Not to Host

First CAMP BECKENBAUER Research Report presented at the CB Global Summit

The results of the first CAMP BECKENBAUER Research Report were presented by Prof. Sascha L. Schmidt at this year's CAMP BECKENBAUER Global Summit. The study, entitled "To host or not to host the Olympics – A transnational perspective," interviewed more than 12,000 citizens in 11 European countries and the United States about hosting the Olympic Games in their respective home countries. The study was carried out by the CAMP BECKENBAUER Competence Team at WHU – Otto Beisheim School of Management. Country profiles, along with analysis of supporters, undecideds and opponents of the idea of hosting the Olympics, provide decision-makers in sports, the business community and society with an independent, transnational snapshot of the moods around the Olympic Games and offer specific approaches for mobilization of the population.

The report is a key component of research activities by the Center for Sports and Management (CSM) on behalf of CAMP BECKENBAUER. In addition to this, once each year CSM organizes the global student competition franz., the platform next. for the next generation of executives in the sport, and serves as the "scientific backbone" in support of all of the activities of the Camp, through a specially created CAMP BECKENBAUER assistant professorship complete with competence team.


This year's CAMP BECKENBAUER Global Summit was held July 5-7 in Kitzbühel, Austria, under the guiding theme: "The Future of Sports in a Digitalized World." In addition to top managers in the digital industry (Facebook, Twitter, Amazon, Google, SAP), a total of 250 guests from 20 countries, including IOC President Thomas Bach, Nelson Mandela Foundation CEO Sello Hatang and Camp namesake Franz Beckenbauer, among others, saw two student teams from WHU on stage. They were among the winners of franz. and had been given the opportunity to present their concept on the future of sports to this distinguished audience.


Download Research Report