News, Blogposts, Press Releases

Monday, 25. March 2019

Future Study Bundesliga Consumption

Generation Z wants first class media content, but more individualisation – and is willing to pay for it.

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Monday, 18. February 2019

TSG Hoffenheim, DFL and WHU to bring the first MIT Sports Entrepreneurship Bootcamp to Germany

Bundesliga club TSG 1899 Hoffenheim, DFL Deutsche Fußball Liga and WHU – Otto Beisheim School of Management are jointly bringing the world’s first MIT Sports Entrepreneurship Bootcamp to Germany.

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Tuesday, 27. November 2018

Dirk Nowitzki Foundation and WHU sign cooperation agreement

Düsseldorf/Würzburg. WHU - Otto Beisheim School of Management and the Dirk Nowitzki Foundation have signed a cooperation agreement. The central object of the cooperation is the scientific support of...

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Friday, 28. September 2018

Fortnite: A Gamechanger in eSports?

Fortnite is the game of the hour. Epic Games has really taken it off: Dance battles, cosplay competitions, and talk rounds have taken place on the show stage; there was even a Fortnite theme park at...

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Sunday, 16. September 2018

Fight against alienation in professional football

How can a modern football club grow without alienating its most loyal fans? Surprisingly, digitalization could contribute decisively in the search for compromises.

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Friday, 14. September 2018

Top Athletes Start Their MBA Program

As part of the joint study support funded by the “Springboard Future” [“Sprungbrett Zukunft”] initiative of the German Sports Aid Foundation [“Deutsche Sporthilfe"], the 5th generation of top...

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Monday, 30. July 2018

Ronaldo-Hype in Italy

Cristiano Ronaldo is undisputedly one of the two best footballers of his generation along with Lionel Messi. His move to Juventus Turin could herald a new era for the Italian Serie A. Juventus Turin...

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Jennifer Willms

Spokesperson / Director Public Relations


Photo of Caterina  Drösser


Caterina Drösser

Manager Public Relations