News, Blogposts, Press Releases

Tuesday, 12. December 2017

WHU and SPORTTOTAL AG close cooperation agreement

Dusseldorf / Cologne, December 12, 2017. The WHU - Otto Beisheim School of Management and the SPORTTOTAL AG have signed a cooperation agreement. Central topics of the cooperation are joint research...

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Thursday, 23. November 2017

How to be successful in the Chinese market

It is a no-brainer, the Chinese soccer market offers huge growth potential for European soccer clubs. But Chinese consumer behaviour is very different to what we have come to expect from consumers in...

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Tuesday, 01. August 2017

Bayern Munich in China

How does Bayern Munich's strategy in China look like?

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Tuesday, 13. June 2017

How Professional Athlete Education Is Becoming Crucial for Esports

Esports is already massive, and will continue to grow even faster. However, what is often forgotten in the conversation are the athletes themselves.

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Tuesday, 06. June 2017

franz. finals 2017 at Hotel Adlon in Berlin were a great success

Team from IE Madrid wins this year’s global student competition franz.

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Wednesday, 24. May 2017

SPOAC new partner of Global Sports Innovation Center (GSIC)

SPOAC – Sports Business Academy by WHU has teamed up with the Global Sports Innovation Center based in Madrid, Spain.

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Thursday, 16. March 2017

The eSports golden rush

A look into why football clubs are investing in eSports.

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Jennifer Willms

Spokesperson / Director Public Relations


Photo of Caterina  Drösser


Caterina Drösser

Manager Public Relations