PR & Content Manager CSM
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It is a no-brainer, the Chinese soccer market offers huge growth potential for European soccer clubs. But Chinese consumer behaviour is very different to what we have come to expect from consumers in...
How does Bayern Munich's strategy in China look like?
Esports is already massive, and will continue to grow even faster. However, what is often forgotten in the conversation are the athletes themselves.
Team from IE Madrid wins this year’s global student competition franz.
SPOAC – Sports Business Academy by WHU has teamed up with the Global Sports Innovation Center based in Madrid, Spain.
A look into why football clubs are investing in eSports.
The second GMP class at SPOAC has launched with an intensive week.