Tuesday, 12. December 2017

WHU and SPORTTOTAL AG close cooperation agreement

Dusseldorf / Cologne, December 12, 2017. The WHU - Otto Beisheim School of Management and the SPORTTOTAL AG have signed a cooperation agreement. Central topics of the cooperation are joint research projects and the scientific support of sporttotal.tv by the Center for Sports and Management of the WHU in Düsseldorf. Initially, the cooperation is scheduled until December 31, 2019.

Sporttotal.tv equips amateur clubs in Germany from the fourth-highest division downwards with a special technology that allows football matches to be broadcasted live fully automatically and in high quality. The viewer can, e.g. via the app (for free in the store), determine the perspective, direct the games by himself and share scenes on social media platforms. In addition, sporttotal.tv cooperates with the amateur football portal FUSSBALL.DE, which is operated by the DFB and its regional associations. The heart of sporttotal.tv is a unique 180-degree camera technology that is permanently installed on the pitch. The special innovation of the system is its software, which is able to follow the game fully automated - without a chip in the ball or in the jersey of a player. As a founding partner, Allianz Deutschland AG, Deutsche Post AG and Telekom Deutschland are supporting sporttotal.tv gmbh. BILD is a media partner and has already started a weekly highlight show on the games prepared by sporttotal.tv for the second half of 2016/2017.

Peter Lauterbach, CEO of SPORTTOTAL AG: "SPORTTOTAL AG wants to sustainably support WHU's research efforts. We are very pleased to have partnered with the Center for Sports and Management and the WHU as one of Europe's leading business schools, to scientifically accompany building up our streaming portal sporttotal.tv. WHU's research will greatly strengthen the medialization of amateur sports over the next few years. "

Prof. Dr. Sascha L. Schmidt, Director Center for Sports and Management: "The scientific support of building sporttotal.tv is one of the most exciting ventures in the international sports business right now. We are proud to work together with SPORTTOTAL AG and its partners for the long term and we are delighted to be able to experience the further development of sportotal.tv first hand and to accompany it scientifically. "

About WHU:
The WHU - Otto Beisheim School of Management is an internationally oriented, privately financed business school. Founded in 1984, the Business School is now one of the most renowned German business schools and enjoys a high reputation internationally. With the WHU Campus Dusseldorf, the university opened its second location in October 2012. The Center for Sports and Management and the chair of the same name have been part of the WHU in Dusseldorf since 2014 and are active in business administration teaching and research as well as in cooperation with partners and supporters in business administration practice.

Headquartered in Cologne, SPORTTOTAL AG is a technology and media company that is growing in the rapidly scalable digital business with video platforms and communities (DIGITAL), in the high-margin national and international project business (VENUES) and in the live event business (LIVE). Founded in 1979, the company operates sporttotal.tv, a high-traffic, high-growth portal for online sports videos and live streaming. The company equips amateur clubs with a special video technology that allows sports events to be broadcast live on "sporttotal.tv" in high quality and fully automatically. The further service portfolio of SPORTTOTAL AG includes the technical equipment of race tracks and sports facilities as well as the production and marketing of sporting events such as the ADAC Zurich 24-hour race at the Nürburgring. In addition, SPORTTOTAL AG produces content for well-known companies such as Porsche, Audi, Mercedes / AMG, Red Bull, VW or Deutsche Post AG and organizes high-quality live events such as the Porsche Driving Experience.