"SPOAC – Sports Business Academy by WHU" will be introducing itself on February 9 and 10 as part of the SPONSORS Business Summit (SpoBiS) held at the CCD Congress Center Düsseldorf. In the future, high-profile partners such as the German Football League [DFL], the German Football Association, [DFB], German Olympic Sports Confederation [DOSB] and WWP will partner with the educational institution for managers in the sports business.
In late 2014, the private business school WHU – Otto Beisheim School of Management, teamed up with SPONSORS, a leading information editor and conference organizer in the sports business, to create "SPOAC – Sports Business Academy by WHU" in Düsseldorf. Even before the official launch of this education and training institution for future leaders in the sports business in the summer of 2015, the German sports world has taken a great interest in the interdisciplinary and practice-oriented offerings available at SPOAC.
With the German Football League (DFL), the independent sports marketing company WWP Weirather - Wenzel & Partner, the German Football Association (DFB) and the German Olympic Sports Confederation (DOSB), "SPOAC – Sports Business Academy by WHU" has four strong partners on its side right from the beginning. Under the cooperation arrangement, these four partners will provide the "Sports Business Academy" with valuable input from the field. And in return, in the future these partners will benefit from the staff development programs on offer at SPOAC. The institution serves them as a platform for recruiting and employer branding at the same time. It is designed to develop future decision-makers in the sports business who are equipped with the best that science and practice have to offer.
Graduates of the "Sports Business Academy by WHU" become part of the SPONSORS network, comprising more than 10,000 contacts in the sports business, as well as the WHU network with more than 4,000 contacts spanning the student body, faculty and alumni. By combining their expertise both institutions aim at meeting the highest standards for executive education in the sports business.
"The transfer between science and practice is especially important to us. We also provide outstanding access and opportunities for our students," Professor Sascha L. Schmidt, Scientific Director of SPOAC, explains. "We welcome the practical cooperation with SPONSORS and very much look forward to the network that this involves. Together we will provide the best possible preparation for future executives as they face the coming challenges of the sports business."
The part-time course offerings available through SPOAC range from topic-specific certificate courses to the SPOAC's own MBA program. Close collaboration with the "Center of Sports and Management" inaugurated at the beginning of 2014 at WHU provides the most recent research findings while keeping learning content as up-to-date as possible.