franz. 2016

The 2016 competition focused on developing innovative ideas on how to best leverage digital services and technologies for an Olympic sport. The students were free to select an idea that can be implemented at any place in the sporting value chain, e.g., on the pitch, in training, how to interact with fans, with media, or with corporate partners.

Participants from all over the world

All in all students from leading institutions in 31 different countries and from every continent took part in the competition, e.g from Kellog School of Business, University of Texas (both USA), INSEAD (France), Hong Kong University of Science and Technology (Hong Kong), Queen’s University (Canada), ESADE (Spain), National University of Singapore (Singapore) or WHU – Otto Beisheim School of Management (Germany). In addition a team from the UNOSDP Youth Leadership Camp (YLC) got a wild card. In the first round they submitted their concepts which were reviewed by a team of experts from CAMP BECKENBAUER Competence Team.

The winning competitors of the first round had to then convey their ideas in a 2-minute video. In the end eight teams got the chance to present their ideas at the franz. finals on May 8th 2016 in Rust, Germany. 

Winner 2016: Team Olympic Dash

Student team concepts were focused on digital innovations for the sports disciplines figure skating, ice hockey, football, and track and field. The jury (Franz Beckenbauer, Britta Heidemann, fencing Olympic and world champion, Carsten Koerl, CEO of Sportradar, and Marcus Höfl, founder and CEO of CAMP BECKENBAUER) selected “Olympic Dash”, a project presented by students from Kellogg School of Management in Chicago/USA, as the winning team.

At the award ceremony, Franz Beckenbauer explained: “We believe that the concept of the winning team can be immediately implemented and with help of social media, can spread the Olympic spirit throughout the world”. The winning team will have the opportunity to present their idea at the CAMP BECKENBAUER Global Summit. In addition, the jury offered the team from University of Dhaka, Bangladesh (project “Cereal Killers” to improve the attractiveness of figure skating) a wildcard to present at the Global Summit.



Kerstin Carolin Forword

Project Manager CSM

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