Sports Business Academy by WHU

SPOAC – Sports Business Academy by WHU“ provides leaders and high-potentials in the sports business industry with participant-centric, cross-functional, and application-oriented advanced education and training. It has been established in 2014 as a cooperation between WHU – Otto Beisheim School of Management and SPONSORs, the leading information processor and convention organizer.

By combining the competencies of both partners, SPOAC aims to develop future decision-makers in sports business, who learn from the best in the field, both from academia and practice. To that end, the CSM ensures successful incorporation of cutting-edge insights from research into teaching in order to maximize relevance of the course contents for real-life applications. This is guaranteed through close integration of the SPOAC partners DFL, DOSB and WWP.

SPOAC Website



Daniel Beiderbeck

Research Assistant

+49 (0)211 44709 756