Key Focus

Impacting society through sports

  • Determining the economic and social radiation effects (Return to Society) by elite sport, sport policies, development programs on cities, regions and countries
  • Developing sport specific measures for systematic comparison of macroeconomic and social impact of sport

 Shaping the future of sports

  • Identifying and evaluating promising fields in the sports business from experimental study designs
  • Conducting interviews with experts on the development of international sport business by identifying consumer equitable business models

 Empowering individuals, teams, and organisations

  • Analysis of personality characteristics and potentials of elite athletes for the determination of specific sports ability profiles for business
  • Identification of best practices in the areas of sourcing, recruitment, placement of top athletes as well as analysis of the development of young talent in the competitive high-performance sports