External Ph.D. Students

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Peggy Bellmann

Research Assistant

Peggy Bellmann joined the Center for Sports & Management in 2014 as a PhD student. In her thesis she is exploring the influence of sports sponsorship on employee's attitudes and behaviors i.e. how to use sports sponsorship to motivate and retain employees. Although she sometimes has troubles motivating herself to go out for a run, she is a passionate and committed horse rider in the fields of show jumping and eventing. Before her PhD, Peggy studied strategic communication and planning at the Berlin University of Arts and at the University of Sydney. She has also been working for two years as a strategy consultant at McKinsey & Company.


Florian Bünning

Research Assistant

Florian Bünning is part of the Center for Sports and Management team around Professor Sascha L. Schmidt right from the start in 2014. In his dissertation Florian explores the effects of status incentives on the personal performance and career developments within competitive environments to contribute to the scientific discourse on the increasing importance of non-monetary incentives in organization and management research. Before Florian came to the WHU he graduated in media and communication research (BA) from the University of Passau. Afterwards he went from the south-east of Germany to Cologne in the west where he achieved the master’s degree in sports, media and communication research from the German Sports University. In his leisure time you’ll find Florian on basketball and tennis courts in Düsseldorf all over Germany. While he deals theoretically with high-status individuals he never belongs to this exclusive circle in his long real life sports practice…not yet!


Florian Holzmayer

Research Assistant

+49 (0)211 44709 752

For his doctoral studies, Florian examines corporate strategies of football clubs, particularly their corporate diversification strategies into new business models or geographic markets. Prior to his doctoral studies Florian completed his Bachelor studies in Business Administration at WHU – Otto Beisheim School of Management and BI Norwegian Business School in Oslo as well as his Master studies in International Management at ESADE in Barcelona and the London School of Economics and Political Science. Afterwards he worked for Simon-Kucher and Partners for two years in Munich. In his spare time Florian likes to sail, ski, run and play golf or tennis. As his hometown is Cologne, he is an enthusiastic fan of 1. FC Köln which development he has been following for years and of which he would not miss one match – however, also the Carnival during the fifth season should never be left out…


Felix Krause

Research Assistant

+49 (0)211 44709 751

As part of his doctoral thesis Felix deals with the factors involved in the process of optimal performance under pressure. After his double bachelor-degree with a German BSc in International Management at the ESB Business School Reutlingen and an American BSc in International Business from Northeastern University in Boston (USA), Felix started as a consultant with McKinsey & Company in their Munich office. In his spare time Felix follows his passion for soccer, be it on the pitch or watching his favorite team VfL Wolfsburg in the stadium or on TV. He would never miss a game! Other than that, he likes to enjoy the mountains and lakes in the Munich area with friends. In addition, he also loves traveling and sailing.


Caroline Päffgen

Research Assistant

+49 (0)211 44709 745

In her doctoral thesis, Caroline investigates motives and behaviors of sports fans in the digital age. Before starting her doctoral thesis, Caroline studied General Management at the WHU - Otto Beisheim School of Management, the Queen's University in Kingston and the Monash University in Melbourne. She also worked in consultancy for three years. After spending many years in competitive sports as a middle-distance runner, nowadays she can be found at longer running events, on tennis courts or in the mountains. Caroline is never getting tired to push the center team to sporting peak performances. 

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