Topics: The Future of Sports

The "future of sport" is a central research topic at the Center for Sports and Management. On the following pages, we're presenting various topics keeping us busy at the moment. The site is under construction, further topics are updated regularly.

The Chinese football market

In China there has been a gold rush atmosphere for some time. The Chinese government is pursuing the ambitious plan to make its country a world power in football by 2050. By 2030, the first World Cup should take place in China, where Football is already the number two sport. The CSM is therefore intensively involved with the Chinese football market, including the launch of a study: "Dancing with the Dragon: The Quest for the Chinese Football Consumer".

Learn more about the Chinese Football Market here

Case Studies

At WHU, but also in cooperation with the Harvard Business School (HBS), Prof. Sascha L. Schmidt, Head of the Center for Sports and Management (CSM), has published numerous case studies. Among other things, the cases deal with the expansion of FC Bayern Munich to Asia or the engagement of FC Schalke 04 in eSports.

More Information here

Home of Professional Football

Nothing can stop the digital transformation, not even professional football. The typical professional club, as the germination cell of professional football, will be exposed to a diverse range of changes by the year 2025. The "Home of Professional Football" defines those fields of responsibilities in which clubs should be subdivided in the future.

The Home of Professional Football

Study: Professional Football 2025

How could professional football look like in 2025? With the help of a new "real-time" version of the Delphi method, which was already used by US military personnel in the 1960s for forecasting purposes, a total of 62 experts from sports, business and society evaluated and commented on thirteen changes in the professional football sector in 2025 regarding their probability of entry, Impact and desirability.

Study: Professional Football 2025

eSports - The future of sports?

What exactly is this trend which has become increasingly popular for the last three years? eSports is the competitive playing of computer games which is followed by spectators via internet or live events around the globe. In 2012, this community of e-sports enthusiasts counted 58 million people. 2014 this number increased to 89 million, while for 2017 145 million, without considering occasional users, are predicted.

More information on eSports


The venue for mega sports-events, such as the Olympic Games, is discussed intensively not only in the media. Within this debate, opportunities and risks for the host country are assessed ambivalently. An analysis of different perspectives is provided by the study "To host or not to host the Olympics - A transnational perspective" conducted by the CAMP BECKENBAUER competence team of the WHU.

You can find more information here

Careers for athletes

For many successful athletes - especially outside of professional football - the question of how to secure a long-term livelihood after the end of the career is essentially. Therefore, many athletes already take courses or begin to study while still being active sportsmen. In cooperation with the foundation "Deutsche Sporthilfe" the WHU offers scholarships for former athletes in its full-time and part-time MBA program. The "SPOAC - Sports Business Academy by WHU" also offers the opportunity for further professional development, not only to the junior executives of the sports business, but also to former top athletes.

You can find an overview of all former top-athletes at WHU here