The future of sports has already started. But what exactly is this trend which has become increasingly popular for the last three years? E-sports is the competitive playing of computer games which is followed by spectators via internet or live events around the globe. In 2012, this community of e-sports enthusiasts counted 58 million people. 2014 this number increased to 89 million, while for 2017 145 million, without considering occasional users, are predicted. According to a study conducted by research institute Newzoo, the market is reaching a volume of $463 million by the end of this year. Traditional football clubs have already realized this broad opportunity. Next milestones could be a widely spread social acceptance and afterwards the integration of a discipline at the Olympic Games 2022.