Technology Enables new Possibilites
Global data volume is currently doubling approximately every two years. Only professional clubs capable of using data and computer models to identify opportunities others do not see, and then exploit them promptly and consistently will gain the favor of fans in the entertainment competition. Here, professional clubs have a distinct advantage over other companies in the entertainment industry: They have oligopolistic control of the game of football that fans love and pursue passionately. After all, in 2025 digital technologies will not have torn apart the business of football, but helped it to tap into new possibilities. It is thus all the more important for professional clubs to exploit this advantage and react immediately to market changes, new behaviors and the needs of fans.