Olympic Games

The venue for mega sports-events, such as the Olympic Games, is discussed intensively not only in the media. Within this debate,  opportunities and risks for the host country are assessed ambivalently. An analysis of different perspectives is provided by the study "To host or not to host the Olympics - A transnational perspective" conducted by the CSM team.

Research Report

As part of the research study "To host or not to host the Olympics - A transnational perspective" more than 12,000 citizens in eleven European countries and the USA were interviewed about the organization of the Olympics in their home country. The aim of the study was to critically question the opportunities and risks involved in hosting a sports mega event. The study was carried out by the CSM-Team of WHU - Otto Beisheim School of Management. Country profiles as well as the analysis of supporters, undecided, and opponents of an Olympic orientation disclose relevant information for decision-makers in sports, business, and society. With the help of independent, transnational perspectives, the study develops concrete approaches for the mobilization of population.

"We hope that the findings from this survey will constructively fuel the debate about the hosting of sport mega-events."

MANAGER MAGAZIN: Hamburg und die Olympischen Spiele

16.11.2015 | Manager Magazin: Wie Hamburg um die Olympischen Spiele kämpft

SPONSORs: Unentschlossene mobilisieren

11/2015 | SPONSORs: Unentschlossene mobilisieren

DER SPIEGEL: Olympia Bewerbung

34/2015 | Der Spiegel: Olympia Bewerbung