Aktuelle Publikationen

Research Report

Looking at international media responses on local hosting decisions might give the impression that the Olympics are not en vogue anymore. A major challenge seems to be a declining number of applicant cities willing to host the Olympic Games, which became apparent when Graubünden, Krakow, Munich, Oslo, and Stockholm finally decided not to apply for the 2022 Olympic Winter Games. The reason for the withdrawals has often been explained by a lack of support within the population. Some journalists have already concluded that no one but autocrats and oligarchs want to host the Olympic Games anymore (see for example McGrath, 2014).

But is this really the case? Have the Olympic Games indeed lost their appeal to people in democratic countries? And what does this mean for applicant cities such as Hamburg, Rome, Los Angeles, or Paris with respect to their referendums?

Download here: To Host Or Not To Host The Olympics - A Transnational Perspective

SPOAC Sportbusiness-Studie 2017

Zum zweiten Mal nach 2016 zeigt die SPOAC Sportbusiness-Studie der Branche in Deutschland, Österreich und der Schweiz (DACH) zukunftsweisende Tendenzen auf. Eine Kernaussage: Die Bedürfnisse der „Digital Millennials“ müssen besser verstanden werden.

Die Studie fasst dabei zum einen die wesentlichen Ergebnisse aus der Befragung von 300 Kapitalgebern, Führungskräften und Mitarbeitern der Sportbusiness-Branche zusammen. Zum zweiten schließt sie auch erste Ergebnisse einer ebenfalls durchgeführten repräsentativen Befragung von 1155 „Millennials“ in der DACH-Region mit ein.

Zum Download: SPOAC-Sportbusiness-Studie 2017

HBS-Case: Bayern Munich in China

In 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fan base?

Purchase here: Bayern Munich in China



Dennis-Julian Gottschlich

PR & Content Manager CSM

+49 (0)211 44709 749

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HBS-Case: Die Mannschaft

Germany's decade-long approach to player development and focus on team unity had built a national team of talented players, many of whom played for some of the best professional teams in Europe. After years of ups and downs, Germany won its fourth World Cup Championship in 2014. This case examines the national team's recent history and the changes they made to set themselves up for success.

Purchase here: Die Mannschaft: How Germany Won the 2014 FIFA World Cup